Poker Translations

Poker has always been one of the most popular games played at casinos but has more recently become a global phenomenon, since the rise of online casinos. It attracts players from all levels, from casual players to those who play on a professional level. It is undeniable that poker is a huge market and that it attracts international interest.

For this reason, more and more operators are expanding their global audience by translating their poker content. We translate your games and websites into 40+ languages, working with translators that are native experts in poker and gambling. If it is a fast and reliable service that you are looking for, pick your specialist today, and let’s get things going.

Poker Language Specialists Are Here At Your Service

Poker is a thrilling form of entertainment and understanding the game and mastering the odds is part of its allure. While the basic rules are simple, perfecting them is not. There is a lot of terminologies that need to be understood and although the basics of poker, such as ‘hit’, ‘hold’, or ‘call’ are relatively universal, there are numerous terms and phrases that need to be fully understood to translate it effectively.

What’s more is that poker is available in many different variants, and each of these games has its own rules. As it is such a fast-paced game, especially when played online, there is no room for error when it comes to translations.

The good news is that we not only use native speakers for our translations, but our translators are also specialists in poker and understand every detail of the game. It can be very frustrating for players that have mastered the rules and terms in their native language and want to move forward into an international playing field if the translations aren’t accurate. They will simply leave the site in search of something better.

We can provide professional translations thanks to our advanced knowledge of poker and our many years of experience. We have worked with some of the biggest names in the industry and have built up a formidable reputation.

Localizing Your Poker Websites – Important Things

The localization of poker goes far beyond translations. Various elements need to be adapted to suit your target market. These elements are usually changed after the site or pages have successfully been translated, and these can be crucial for effective marketing.

At Gambling Translations we are culturally sensitive. We understand the importance of adapting translations to a specific region or culture because every region experiences things differently. This is the only way to get reliable and trustworthy results because there is no point in having expert translations if you have failed in the localization of the content.

• Weather

If you run a campaign that states - ’Get cozy, escape the winter blues, stay inside and play some poker’ it might make sense in your geographical location at the time but on the other side of the world it might be 40 degrees Celsius.

• Time zones

If you are running a promotion that ends at a specific time, time zones need to be carefully considered. It will be very frustrating for a player attempting to reach a new status in a VIP program if the deadline is at 4 am in morning.

• Holidays

Cultures and religions are not the same globally, in fact far from it. Yes, holidays are a perfect excuse to send out newsletters and promotions but if not carefully considered, it can be an epic failure. It just won’t make sense to run a 7-day campaign celebrating the Chinese New Year on February 1st if you are trying to attract players from the western world.

• Colors

Colors symbolize many different things in different regions. In Asia, the color red represents luck, joy, and happiness while in Ireland you will need to rely on the green to attract more players.

Create Your Own Poker Vocabulary

Poker has hundreds if not thousands of words and phrases that change in every language. Since we translate to over 40 languages, we use a CAT-tool to ensure consistency. This means you can build your own poker vocabulary so that the correct terminology and tone of voice are evident across all your platforms.

It also assists our translators with technical phrases, such as specific rules to ensure that the legal side of things is always 100% accurate. We work across cultures and languages where the use of correct synonyms and phrases are crucial to building a large client base, and with the help of our CAT-tools we can standardize glossaries consistently with less effort.

Advantages of Involving Professional Poker Linguists

Poker players know the game and all the slang surrounding it. If you want to communicate with these players successfully, you need to respect this fact. Only professional poker linguists can understand and translate words such as ‘back raise’, ‘big blind’, ‘chip dumping’, and ‘fish hooks’, so if you want to nail your casino translations every time, you need to be very sure that it is done professionally.

We only work with specialist poker translators that understand the local lingo, in-game phrasing, terminology, and slang, which varies in different markets. We also localize the marketing material, design, code, and all materials related to poker, to make the user experience more suitable for a relevant market.

Last but not least, we know what not to translate because some terms in poker should remain in English, and to acknowledge which ones should stay put, a deep understanding of the game is critical.

If you would like to receive a tailored pricing option for the translation of your poker site, contact us and one of our specialists will be in touch to discuss your specific poker needs.